Steve quickly realized that the success of a product was more dependent on the copy than the actual product itself. So he began writing to help sell the products he selected. It worked. So well in fact, Dr. Leonard's went from a $2-million dollar start up to arguably, the most successful senior's catalog of all time.

And Steve kept on writing.... Helping to build company after company...and creating some of the most successful catalogs, DM packages and ads, for some of the biggest names in the business.

Now, with the help of partner Tom Brooks, a talented team of copywriters and a fully staffed art department...

Steve runs one of the most successful DM copywriting firms today - churning out hundreds of major projects each year.

A genuine DM success story!